If you’re a new or aspiring wedding planner, one of the biggest hurdles is figuring out how to actually get found by engaged couples — especially when you feel like no one knows who you are (yet!).
The truth is, you don’t need to be everywhere. You just need to be in the right places, using the right strategy.
Here are three simple yet powerful marketing tactics to help you increase visibility, build trust, and start getting more inquiries:
1. Use Location-Based Keywords Everywhere
Think about what your ideal clients are searching for. It’s not just “wedding planner.” It’s “wedding planner in [your city/state]” or “Mississippi wedding coordinator.”
Update your:
- Instagram bio
- Pinterest boards
- Website homepage and footer
- Blog post titles
- Google Business listing
- Email signature
Tip: Instead of just saying “Wedding Planner,” say “Jackson, MS Wedding Planner for Timeless, Southern Celebrations.”
This not only helps SEO, it also helps couples immediately know you’re local and relevant to them.
2. Set Up Strategic Pinterest Boards
Pinterest isn’t just a place to pin pretty dresses and color palettes — it’s a powerful search engine. That means you can show up when engaged couples are searching for ideas and vendors.
Start with:
- Boards based on local venues
“Weddings at The Max in Meridian, MS” - Inspiration by season or color
“Fall Wedding Ideas in Mississippi” - Planning tips and checklists
“Wedding Planning Timeline for Southern Brides”
Even if you don’t have your own photos yet, repin relevant high-quality content and create a few simple graphic pins (Canva works great!) that link to your site or inquiry form.
3. Make It Easy to Inquire
Once someone finds you, the next step should be obvious — how to work with you.
- Is your inquiry form easy to find on your website?
- Can someone DM or email you straight from your Instagram bio?
- Is your call-to-action button clear and visible on every page?
Pro Tip: Add a “Start Here” button on your homepage or Instagram Linktree that guides someone through your services and leads to your inquiry form.
Couples are busy — don’t make them work to contact you!
Final Thoughts
When business feels slow or inconsistent, it’s tempting to think you need to be on every platform, doing everything.
But small, strategic moves — especially around search-friendly platforms like Pinterest and Google — can create consistent results over time.
Start by optimizing the places you already show up. Be clear, local, and helpful.
The more specific and strategic you are, the easier it becomes for the right couples to find and trust you.
