Pinterest is more than just a place to save pretty wedding photos — it’s a powerful marketing tool that wedding planners can use to attract clients, showcase their expertise, and grow their business.
If you’re a new or aspiring wedding planner, learning how to use Pinterest strategically can set you apart in a crowded market and help you book more weddings. Here’s how to get started — and how to use Pinterest to your best advantage.
1. Set Up a Pinterest Business Account
First things first: Make sure your Pinterest account is set up as a business account (not personal). This gives you access to analytics, promoted pins, and other helpful tools.
2. Create Keyword-Rich Boards with Local Focus
Pinterest is a search engine — so keywords are king. For wedding planners, adding your local area to your boards helps attract clients near you.
Examples of local board titles:
- “Meridian MS Wedding Planning Tips”
- “Southern Wedding Inspiration”
- “Wedding Venues in Meridian, Mississippi”
- “Local Wedding Vendors in [Your City]”
Add detailed descriptions with local keywords to each board to help Pinterest understand what your boards are about.
3. Pin Content Consistently & Strategically
Pin regularly to keep your account active and engaged. This includes:
- Your blog posts or free resources (like checklists or guides)
- Vendor collaborations or styled shoots you’ve participated in
- Relevant wedding inspiration from other creators
- Seasonal or trending wedding ideas
Using a scheduler like Tailwind can make this easier and more consistent.
4. Optimize Your Pins for Search
When you create pins, use keyword-rich titles and descriptions that reflect what your ideal clients are searching for. Include your location where relevant!
For example:
Pin title: “5 Tips for Planning a Southern Wedding in Mississippi”
Description: “New wedding planner? Learn how to help couples plan the perfect Southern wedding in Meridian, MS with these expert tips.”
5. Engage with the Local Wedding Community
Pinterest isn’t just about posting your own content. Follow local venues, florists, photographers, and other vendors. Repin their content, comment when you can, and build relationships online.
This engagement helps you get noticed and can lead to referrals and collaborations.
6. Use Pinterest Analytics to Track What Works
Check your Pinterest Analytics regularly to see which pins and boards are driving the most traffic and engagement. Use this info to double down on what resonates most with your audience.
Why Pinterest Works for Wedding Planners
- Pinterest users are often actively planning weddings — they’re searching for ideas and vendors
- Pins have a long lifespan (months or even years) compared to Instagram posts
- Local keyword strategy connects you with couples searching in your area
- It’s free to start, and paid ads are optional to scale later
Bonus Tip: Include a Lead Magnet to Capture Emails
Consider creating free resources like a Wedding Planning Checklist or Vendor Questionnaires to offer in your Pinterest descriptions and blog posts. This helps you grow your email list and nurture potential clients.
Ready to get started? Set up your business account, create those local boards, and start pinning your way to more bookings!
