Feeling Unsure About Your Pricing? You’re Not Alone.
When you’re starting out as a wedding planner, figuring out what to charge can feel completely overwhelming. You might look at other planners’ websites or scroll Instagram hoping for clues. But here’s the truth: guessing—or basing your prices on what someone else is charging—is not a sustainable strategy.
Let’s fix that.
Step 1: Understand Your Value
Even if you’re new, your time, organization, and emotional labor all matter. Your value is in the transformation you offer—not just your experience.
Step 2: Calculate Your Costs
Factor in things like:
- Your time (admin hours, meetings, wedding day)
- Business expenses (software, mileage, marketing)
- Taxes and profit margin
If you’re charging $1,000 for full service but working 100+ hours, that’s less than $10/hour—before expenses. You’re running a business, not a hobby.
Step 3: Choose a Pricing Model
You can price your services:
- As flat fees (great for packages like Month-Of Coordination)
- Based on percentage of the total wedding budget
- Hourly, if you’re offering consulting or add-ons
Most planners start with flat-rate packages and adjust over time as they grow.
Step 4: Set Minimums & Boundaries
Decide on a baseline for what makes a project worth your time—and be okay walking away from clients who aren’t the right fit.
Step 5: Review + Raise
As your confidence and experience grow, revisit your pricing regularly. Your prices should grow with you.
Bonus: Stop Competing on Price
Instead of trying to be the most affordable option, focus on delivering an amazing experience. Couples don’t book planners based on price alone—they book based on trust and connection.
