Engagement season is that magical period between Thanksgiving and Valentine’s Day when couples are popping the question left and right. For wedding planners, it’s the busiest time for new inquiries and bookings — and also a time when preparation separates the planners who thrive from those who scramble.
If you want to maximize bookings and show up like a professional, now is the time to get organized.
1. Refresh Your Website
Your website is often the first impression couples will have of your business. Take this slow season to:
- Update packages and pricing
- Showcase your best portfolio images
- Make sure contact forms work flawlessly
- Add client testimonials and reviews
A website that’s current, polished, and easy to navigate increases trust and makes couples more likely to book with you.
2. Create a Lead Magnet
Lead magnets help you capture emails and start building relationships with potential clients. Examples:
- A free planning checklist
- A wedding budget guide
- “Top Questions to Ask Your Wedding Planner”
Lead magnets allow you to nurture brides and grooms before they are ready to book — keeping your business top-of-mind during the busy season.
3. Set Up Automated Responses
During engagement season, inquiries come fast. Automated responses help you:
- Acknowledge inquiries immediately
- Provide next steps for scheduling a consultation
- Deliver helpful resources automatically
Automation makes you look organized and professional while saving you hours of manual follow-up.
4. Review Your Systems
A strong workflow is essential to handle an influx of clients. Review and refine:
- Onboarding processes
- Client communication templates
- Checklists and timelines
- Vendor management systems
When your systems are strong, onboarding is smooth, and you can focus on providing an amazing experience for your clients.
5. Bonus Tip: Plan Content Ahead
Prepare social media posts, emails, and blog content highlighting:
- Past weddings and testimonials
- Planning tips and advice
- Seasonal trends and inspiration
Having content ready ensures your audience sees your expertise while you’re busy responding to inquiries.
Engagement season is coming fast, and the planners who are prepared now are the ones who book the most clients. By refreshing your website, creating a lead magnet, setting up automated responses, and reviewing your systems, you can enter the busiest months organized, confident, and ready to shine.
If you want to shortcut the prep process, my Wedding Planner Templates and Tools are designed to help you run your business efficiently, impress clients, and book more weddings.
| Terrica McKee is a seasoned wedding planner, florist, and educator with over 14 years of experience helping new and aspiring wedding planners build confidence and run professional, stress-free weddings. As the founder of Southern Productions, Meridian’s first full-service wedding planning and florist company, Terrica provides step-by-step systems, done-for-you templates, and expert guidance so planners can show up like pros from day one. |
For wedding planner templates and free resources visit southernproductions.net/for-planners
