Apr

22

2025

What I Wish I Knew When Starting My Wedding Planning Business

Real talk: building a wedding planning business can feel like a lot. That’s why I’m sharing what I wish I knew when starting my wedding planning business.

When I started my business, I remember feeling like I had to do everything at once:

✨ Create packages
✨ Post on Instagram daily
✨ Write blog posts
✨ Learn contracts
✨ Figure out timelines, workflows, systems
✨ Oh — and somehow find clients

What Every New Wedding Planner Needs to Know

If you’re nodding your head, just know this: you’re not alone, and you’re not behind.

Most new planners feel overwhelmed because no one teaches the order of operations. They just say, “Build your brand!” or “Post more content!” but they don’t give you a roadmap.

So today, I want to give you a little permission slip and a little direction — all at once.

Here’s what I wish someone had told me in the beginning

1. You don’t need to be on every platform.
Choose one or two ways to show up consistently — whether that’s Instagram, networking events, or a blog. You don’t need to be everywhere. You just need to be present where it matters most for your ideal client.

2. Your client experience matters more than your logo.
Branding is fun (I get it!), but a smooth, professional client process will always matter more. Start with how you’ll onboard clients, what your planning process and timeline looks like, and how you communicate — and you’ll build trust that no logo ever could.

This is where my Full-Service Planning Process Template can be a game-changer. If you’re still figuring out your systems, this template gives you a comprehensive roadmap from the moment a client books until the last toast at the reception. By using it, you’ll have every task, detail, and timeline organized so you can provide a seamless experience for your clients.

3. You can (and should) say “no” to the wrong clients.
It’s tempting to take every inquiry when you’re new. But booking the wrong clients leads to burnout fast. The earlier you define your boundaries and your “ideal fit,” the happier both you and your couples will be.

4. Don’t wait to start acting like a pro.
You don’t need 20 weddings under your belt to be a professional. You need thoughtful systems, a clear voice, and a willingness to learn. That confidence will shine through in every consult call, email, and vendor meeting.

5. Community > Competition.
Other planners are not your rivals — they can be your greatest support system. Build relationships. Ask questions. Share referrals. You’ll be amazed what happens when you stop trying to go it alone.

If you’re still in that stage of figuring things out, that’s okay.

Keep showing up. Keep learning. Keep serving.

You don’t have to do it all today — just take the next right step.

If you need help creating systems that save you time, improve your client experience, and set you up to be the professional planner you’ve always dreamed of being, check out my Full-Service Planning Process Template. It’s designed for new planners who want to build a streamlined, efficient business without the overwhelm.

You’ve got this!

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