Getting inquiries from engaged couples is exciting — but it’s only the first step. The real challenge is turning those inquiries into booked clients.
If you’ve ever lost a lead because you didn’t know what to say next or how to follow up, you’re not alone. Many new wedding planners struggle with this crucial step.
In this post, I’ll share a simple and effective follow-up email strategy that includes sending your services and pricing guide upfront — so couples get the info they need to say “yes” faster.
Why Following Up Matters
Responding quickly and clearly after an inquiry shows professionalism and eagerness to help. Couples want to feel heard and valued right away.
A thoughtful follow-up builds trust and helps couples feel confident that you’re the right planner for their big day.
The Follow-Up Email Template That Gets Results
Here’s a friendly, professional follow-up email you can customize and send right after an inquiry:
Subject: Thanks for reaching out! Here’s how we can get started
Hi [Couple’s Names],
Thank you so much for reaching out about your wedding! I’d love to learn more about your vision and how I can help make your day amazing.
To help you get a feel for my services and pricing, I’ve attached my Services & Pricing Guide for you to review. If you have any questions, or want to chat more, I’m happy to hop on a quick call or Zoom meeting this week or I’ll send some dates I’m available to meet in person.
Are you available for a brief call? I can walk you through my planning process, answer any questions, and see if we’re the right fit.
Looking forward to chatting soon!
Best,
[Your Name]
[Your Business Name]
[Your Contact Info]
Why Include Your Services & Pricing Guide Upfront?
- Transparency builds trust. Couples appreciate knowing your pricing early on, so they can decide if it fits their budget.
- Saves time for both parties. You avoid going back and forth with vague pricing questions.
- Shows professionalism. It signals that you’re organized and serious about your business.
If you don’t already have a clear and professional Services & Pricing Guide, now’s the perfect time to create one!
Tips for Effective Follow-Up Emails
- Respond within 24 hours whenever possible to stay top-of-mind.
- Personalize your message by using the couple’s names and referencing any details from their inquiry.
- Keep the tone warm and approachable, not pushy or salesy.
- Make it easy to take the next step by suggesting a quick call or meeting.
- Attach or link your pricing guide so couples can review at their own pace.
Final Thoughts
Turning inquiries into bookings doesn’t have to be complicated. A quick, thoughtful follow-up email paired with a clear pricing guide can make all the difference in helping couples choose you as their wedding planner.
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